Wholesale eyewear: build an assortment that fits your market

Describe the customers and sales channel you serve first. A brief may include price positioning, the type of store or platform, the season, and the product gaps you want to address.

That context helps turn individual frames into an assortment discussion: a focused group of styles, shapes, colours and materials that can be reviewed together.

For each product direction, record what you already know: preferred category, frame shape, material direction, colour family, target quantity and any reference styles. Keep commercial targets separate from confirmed product specifications.

A clean brief makes it easier to compare options without treating a website image or a marketplace listing as a complete product specification.

A catalogue is a starting point, not a live stock guarantee. Ask about the exact selected styles, colours, quantities, packaging needs and timing for the purchase you are considering.

Price, MOQ, testing, customisation and logistics should be confirmed against the real order route. This protects both parties from assuming that one product conversation applies to every model.

A useful first message shares your market, buyer type, chosen categories, estimated quantity, desired timing and any packaging direction. It gives the conversation enough structure for the next questions to be specific.